Our Vision


Our vision is to connect women globally through inspiring collections designed to encourage an active lifestyle.

Our mission is to involve women in as many aspects of our business as possible,
creating community driven collections that inspire women to be active together,
resulting in a global community.

Our branded logos are designed to inspire and bring women together. Our
collections include apparel, coffee and accessories.

Debbie Drain, CEO’s Why statement: “I aspire to help women awaken their
confidence and find their Super Chick. I aim to encourage women to DREAM and
then to go DO. I try to demonstrate the process of working toward one’s Dreams.
And I strongly believe in fostering community because in community we gain
strength which results in new pathways of discovery that benefit ALL.”

Our Commitment: To Inspire, to encourage, to empower

Our Brands: The Cycling Chick, The Skier Chick, The Yoga Chick, The Surfer Chick
The Runner Chick

Our Philanthropy: World Bicycle Relief, International Women’s Coffee Alliance,
Whole Planet Foundation, Mountain Trails Foundation


Est. 2014 Park City, UT